McDonald’s Canada

Cannes Finalist, Gold-Marketing Awards, Applied Arts

During a McDonald’s free coffee promotion, giant carafes and cups were attached to lampposts, creating the illusion of pouring coffee. A transit shelter was transformed into an hourglass filled with coffee beans, they were removed daily to show exactly how much time was left in a free coffee promotion. We froze 4000 dollar coins in a whole lotta ice to promote Dollar Drink Days.